This 30-second commercial airs on Comcast Jan 30–March 4: 

The spot will be featured on Comcast's Web site. Comcast subscribers will be able to click through from that commercial to watch the three-minute piece in Video On Demand:

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

Congratulations to teams The Hot Pack, Albany Angels, Wellness Crew, and Seize The Dej, and walkers John Henderson and Beth Farrell! And thank you to everyone who travels to Cape Cod to participate in the MS Challenge Walk. We appreciate everything you do to make our event a success and look forward to seeing you in 2012!

Danielle is a Development Coordinator for the Greater New England Chapter of the National MS Society. Prior to joining the staff at the National MS Society, she served as a crew team captain during the 2009 and 2010 MS Challenge Walks.

Just in time for the walk, steering committee chairman Jack Enright appeared this morning on Boston's Fox News to promote the event. The full clip can be seen online:

Jack did a great job plugging our walk, with footage of many familiar friends complementing the news, taken from Andrew Child's photos and various commercials. Be sure to be on the Cape this weekend for your chance to be seen and make a difference!

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

The tragedy and the triumph has critics raving. "STUNNING," says Leonard Maltin. "A MASTERPIECE," according to Steve Sookikian. "TWO THUMBS UP" from Roger Ebert.

Starring YOU, MS Challenge Walk opens September 9, 2011, for a limited engagement of one weekend only. Watch the sneak preview, then get your tickets today!

Share with your friends by clicking the "Like" button below!

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

This commercial will air on these stations and shows:

AEN

Sell This House, Flip House, All AEN programming, movies

BRVO

Housewives, Rachel Zoe, Flipping Out, Law & Order, movies

ENT

E! Entertainment

FOOD Network

HALL

Hallmark Feature Movie

HGTV

TLC

Jon & Kate, Cake Off, 18 Kids, Toddlers, Yes to Dress, Ink, Dateline, What Not Wear

In addition to the thirty-second commercial appearing during the above shows, this three-minute video will be available in the Comcast Video-on-Demand library:

Please post these videos to your Facebook profile or send them to any of your friends who are considering participating in the MS Challenge Walk!

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

Why, by letting us do it for you, of course!

No doubt you've seen many fundraisers listed on this site over the summer. The next month continues to be filled with such opportunities. A quick look at the calendar shows a baseball game in Dracut and a clambake in Denver this Saturday; a restaurant outing and a training walk on Sunday; a dinner in Portsmouth on Tuesday; a pottery-painting party next Wednesday; and a baseball game and a training walk next Sunday. Phew! Many of you are intent on those last-minute fundraisers, apparently!

It's not too late to be included on this list — just fill out this online form with your event details. This will put the event on this blog's homepage, where it'll be seen by hundreds of people and emailed to more; put it on our Facebook page, where it will show up in our hundreds of fans' news feeds; and even get it tweeted, where Boston-area event calendars might see it.

There are a few caveats: the event calendar is not well-suited for recurring events (eg, something that happens every Tuesday) or events that have no specific time or place (such as an online sale). But submit these events anyway, and we'll work with you to find ways to publicize it.

Getting others to promote your event for you is more tactful than your own blatant plugs, but it's worth doing both. If you're on Facebook, post your Challenge Blog event listing to your own Facebook profile and invite your friends to come.

May all your fundraisers be the successes they deserve!

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

Based on user feedback, we are now complementing that separate listing by incorporating events into the main index. That means you'll see events posted here as soon as they are approved for publication, be it days, weeks, or months in advance. Yesterday's "All Smiles for 21+ Dance" listing was the first such event to be posted in this fashion — and it's timely, too, as the dance in question is this very weekend. (Note that the date of the event is given in the red box, not in the byline for the actual post!)

The sooner you submit your event, the sooner it'll be put in front of hundreds of potential supporters!

As always, please contact us if you have any questions about this or any other feature of the Challenge Blog.

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

As we suggested doing in a previous blog post, Rhonda Lake told her story, and the North Attleboro Free Press listened. The resulting article, "MS fight becomes a family affair", highlights the team effort that fighting MS and walking the walk can be.

Rhonda doesn't just tell her story; she listens, too. As the paper points out: "To keep herself going, Rhonda said she talks to other walkers, some with MS, others who walk for loved ones. 'I always stop and ask the story,' she said."

There will be hundreds of stories on Cape Cod next week, and hundreds of new friends. As you walk and talk, be sure to stop and listen, too.

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

Barbara Carter of the Mamas and Papas got some great coverage in her hometown's newspaper, The Fitchburg Pride. The story is titled "Strides for a cure: Local team fundraises for MS Walk" and covers the social, physical, and financial aspects of the MS Challenge Walk. It's a great piece that brings attention to the cause, the event, and Barbara's team. That's the best kind of publicity — and it's free!

To get your own story out to the media, fill out the NMSS's online form, and their public relations firm will take care of the rest.

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.

Our thanks to music director Mike Mullaney for sharing Patty's experience with his listeners!

Ken, a Worcester resident, joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also on the event's steering committee and is this site's webmaster.