How many emails do you send each day? What if you could make each one into a fundraising opportunity? Here's how.
Asking for money is perhaps the hardest part of the MS Challenge Walk. Fortunately, there are many ways to do so. I rely primarily on postal mail, having sent 142 letters of solicitation with self-addressed stamped envelopes (SASEs) back on May 7th.
Another approach is online, and if you're reading this blog, then you're probably a computer maven. Perhaps you don't rely on online communication to the extent I do (since May 7th, I've sent 1,368 personal emails… make that 1,369), but you probably send at least a few messages each day. Why not add an innocuous reminder to each outgoing email that you're campaigning for a world free from multiple sclerosis?
You can do this by adding a brief line to the end of your emails. If you already sign your emails with your name, just extend it a bit further by writing, "I'm walking 50 miles to end multiple sclerosis. Can you help?" Then include a link to your online participant center (which you can make really short — easy for including in an email!).
You can automate your emails so that they always include this closing text by default. Look in your email program on how to define a "signature". For example, here's how to do so in Microsoft Outlook and Gmail.
Adding a signature won't cost you any money, and once it's automated, it won't cost you any time, either. Make every email you send work for you!