Even in these tough economic times, folks will find ways to support a cause that makes a difference, as responses to Caroline's email showed her.
I have to admit, I was nervous about reaching this year's fundraising goal. We are dealing with an unstable economy, and we all know people who are struggling financially. I had a friend who walked in previous years and decided to take this year off because she did not want to reach out ask for money this year.Â
I approached this year's fundraising with the attitude that this was not going to be a record breaking year. This is my fifth year doing the walk, and it was hard for me to ask the same network or people for money. I sent out my emails, mentioning that I recognized that people are struggling. Within minutes of sending my first email blast, I was overwhelmed with the number of donations and inspirational messages. It is overwhelming to see the continued support that friends and family provide each year. I actually had a huge "a-ha!" moment when I realized that people will reach into their pockets even in these tough times. Friends, family, and strangers continue to support a cause which which they have a personal connection. They will also find a way to support something that makes them feel they are making a difference. I had people tell me that they set aside this money every year in anticipation of getting my email. I had no idea!
We are getting down to the last weeks of fundraising. Don't be afraid to ask for support. I think that you will be surprised with people's generosity and their need to be a part of something positive.
Five more weeks. Woo-hoooo!!!