It's never too late to get good publicity! Since many newspapers assume their readers have short attention spans, now is the best time for pre-event coverage of next week's MS Challenge Walk.

As we suggested doing in a previous blog post, Rhonda Lake told her story, and the North Attleboro Free Press listened. The resulting article, "MS fight becomes a family affair", highlights the team effort that fighting MS and walking the walk can be.

Rhonda doesn't just tell her story; she listens, too. As the paper points out: "To keep herself going, Rhonda said she talks to other walkers, some with MS, others who walk for loved ones. 'I always stop and ask the story,' she said."

There will be hundreds of stories on Cape Cod next week, and hundreds of new friends. As you walk and talk, be sure to stop and listen, too.

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.