Publicity

...now browsing by category

Getting the word out about the MS Challenge Walk.

 

MS Challenge Walk 2012 commercial & PSA

Written by on January 18, 2012 at 11:00 am

They've done it again! You wouldn't think the incomparable experience of walking three days and fifty miles with some of the world's most amazing volunteers could be condensed so succinctly, but Brenda Neary, Marsha Harris, and Mary Esper of Red Dirt Productions have produced the following three-minute video that captures the MS Challenge Walk 2011 and promotes the 2012 event.

This 30-second commercial airs on Comcast Jan 30–March 4: 

The spot will be featured on Comcast's Web site. Comcast subscribers will be able to click through from that commercial to watch the three-minute piece in Video On Demand:

AEN-TV Sa-Su 9am-7pm
BRVO-TV M-Su 8pm-12am
ENT-TV Sa-Su 10am-6pm
FOOD-TV Sa-Su 10am-7pm
M-Su 6pm-12m
HALL-TV Sa 8pm-11p
HGTV-TV M-Su 8pm-12m
LIF-TV M-F 2pm-7pm
STYL-TV M-Su 8pm-12m
TLC-TV Sa-Su 10am-6pm
M-Su 7pm-12m
VH1-TV Sa-Su 10am-6pm
M-Su 7pm-12m

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Upstate New York Challenge Walkers

Written by on October 21, 2011 at 3:31 pm

Cape Cod MS Challenge Walk participants from upstate New York were highlighted in the MS Connections article, "50 Miles for MS" that appeared in the Upstate New York Chapter MS Connection newsletter.

Congratulations to teams The Hot Pack, Albany Angels, Wellness Crew, and Seize The Dej, and walkers John Henderson and Beth Farrell! And thank you to everyone who travels to Cape Cod to participate in the MS Challenge Walk. We appreciate everything you do to make our event a success and look forward to seeing you in 2012!

Danielle was a Development Manager for the Greater New England Chapter of the National MS Society, managing MS Challenge Walk 2011 and 2012. Prior to joining the staff of the National MS Society, Danielle served as a crew team captain during the 2009 and 2010 MS Challenge Walks.

MS Challenge Walk on the morning news

Written by on September 7, 2011 at 3:53 pm

Is everyone ready for the MS Challenge Walk 2011? In just over 24 hours, we'll be meeting at the Cape Codder to see old friends and psych up for the next fifty miles!

Just in time for the walk, steering committee chairman Jack Enright appeared this morning on Boston's Fox News to promote the event. The full clip can be seen online:

Jack did a great job plugging our walk, with footage of many familiar friends complementing the news, taken from Andrew Child's photos and various commercials. Be sure to be on the Cape this weekend for your chance to be seen and make a difference!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

MS Challenge Walk 2011: The Movie

Written by on March 25, 2011 at 10:10 am

In a world where heroes can make a difference — there exists one weekend when they will do the impossible. The stars will align for hundreds of champions to come together and light a flame against the darkness, daring to defy their very fate. Friendships will be forged and all limits shattered, ensuring nothing will ever be the same.

The tragedy and the triumph has critics raving. "STUNNING," says Leonard Maltin. "A MASTERPIECE," according to Steve Sookikian. "TWO THUMBS UP" from Roger Ebert.

Starring YOU, MS Challenge Walk opens September 9, 2011, for a limited engagement of one weekend only. Watch the sneak preview, then get your tickets today!

Share with your friends by clicking the "Like" button below!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

MS Challenge Walk 2011 commercials

Written by on February 2, 2011 at 3:02 pm

The snow may have us shut indoors, but we're getting the word out! We want the tenth annual MS Challenge Walk on Cape Cod to be the best yet, and that means recruiting friends new and old. So we're advertising on Comcast, January 31 through March 6, during which time you may spot this commercial:

This commercial will air on these stations and shows:

AEN
Sell This House, Flip House, All AEN programming, movies
BRVO
Housewives, Rachel Zoe, Flipping Out, Law & Order, movies
ENT
E! Entertainment
FOOD Network
HALL
Hallmark Feature Movie
HGTV
TLC
Jon & Kate, Cake Off, 18 Kids, Toddlers, Yes to Dress, Ink, Dateline, What Not Wear

In addition to the thirty-second commercial appearing during the above shows, this three-minute video will be available in the Comcast Video-on-Demand library:

Please post these videos to your Facebook profile or send them to any of your friends who are considering participating in the MS Challenge Walk!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Fundraising Tip #15: Promoting your fundraiser on the event calendar

Written by on August 18, 2010 at 2:38 pm

Some folks rely solely on solicitation letters for their fundraising. Others — especially teams — complement this approach by hosting a variety of events, from dinner parties to yard sales to bowlathons. But no matter how creative the occasion and passionate its hosts, fundraisers need promotion to attract a potential donors. So what's the easiest way to promote your event?

Why, by letting us do it for you, of course!

Event calendarNo doubt you've seen many fundraisers listed on this site over the summer. The next month continues to be filled with such opportunities. A quick look at the calendar shows a baseball game in Dracut and a clambake in Denver this Saturday; a restaurant outing and a training walk on Sunday; a dinner in Portsmouth on Tuesday; a pottery-painting party next Wednesday; and a baseball game and a training walk next Sunday. Phew! Many of you are intent on those last-minute fundraisers, apparently!

It's not too late to be included on this list — just fill out this online form with your event details. This will put the event on this blog's homepage, where it'll be seen by hundreds of people and emailed to more; put it on our Facebook page, where it will show up in our hundreds of fans' news feeds; and even get it tweeted, where Boston-area event calendars might see it.

There are a few caveats: the event calendar is not well-suited for recurring events (eg, something that happens every Tuesday) or events that have no specific time or place (such as an online sale). But submit these events anyway, and we'll work with you to find ways to publicize it.

Getting others to promote your event for you is more tactful than your own blatant plugs, but it's worth doing both. If you're on Facebook, post your Challenge Blog event listing to your own Facebook profile and invite your friends to come.

May all your fundraisers be the successes they deserve!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Event calendar publicity

Written by on November 13, 2009 at 9:36 am

The MS Challenge Blog has always had an event calendar to which any member of our community can submit a fundraising event that benefits the MS Challenge Walk. Previously, events were listed separately from these blog posts.

Based on user feedback, we are now complementing that separate listing by incorporating events into the main index. That means you'll see events posted here as soon as they are approved for publication, be it days, weeks, or months in advance. Yesterday's "All Smiles for 21+ Dance" listing was the first such event to be posted in this fashion — and it's timely, too, as the dance in question is this very weekend. (Note that the date of the event is given in the red box, not in the byline for the actual post!)

The sooner you submit your event, the sooner it'll be put in front of hundreds of potential supporters!

As always, please contact us if you have any questions about this or any other feature of the Challenge Blog.

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Stop for a story

Written by on September 2, 2009 at 1:49 pm

It's never too late to get good publicity! Since many newspapers assume their readers have short attention spans, now is the best time for pre-event coverage of next week's MS Challenge Walk.

As we suggested doing in a previous blog post, Rhonda Lake told her story, and the North Attleboro Free Press listened. The resulting article, "MS fight becomes a family affair", highlights the team effort that fighting MS and walking the walk can be.

Rhonda doesn't just tell her story; she listens, too. As the paper points out: "To keep herself going, Rhonda said she talks to other walkers, some with MS, others who walk for loved ones. 'I always stop and ask the story,' she said."

There will be hundreds of stories on Cape Cod next week, and hundreds of new friends. As you walk and talk, be sure to stop and listen, too.

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.