Brenda Neary

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MS Challenge Walk 2014 promo

Written by on February 28, 2014 at 10:27 am

The MS Challenge Walk is a difficult experience to capture. How do you explain to someone what would make you walk fifty miles — not just one year, but every year? How do you put into words the hope and love that come with strained muscles and flowing tears? It doesn't make sense, and it's almost impossible to convey.

Yet just as we set out to do the impossible by walking fifty miles, so too does the crew of Red Dirt Productions tackle the challenging task of capturing and sharing the experience. For years, Brenda Neary and her crew have come to Cape Cod to volunteer their video production skills to produce commercials based on our walk. They have now unveiled their promotion for MS Challenge Walk 2014:

Three minutes may be the perfect length for the more attentive television generation, but in this age of tweets and Facebook posts, it may tax one's attention span. So here's a 30-second version:

Please share this video on Facebook or put it on Twitter to tell all your friends about this amazing experience!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

MS Challenge Walk 2013 commercial & PSA

Written by on January 20, 2013 at 7:27 pm

Every September, Brenda Neary and her Red Dirt Productions crew come to Cape Cod not just to bear witness to MS Challenge Walk, but to share the experience with a wider audience. They do so by recording the event on film and editing an amazing three-day adventure into a three-minute commercial that captures the essence of what it means to be a part of the MS Challenge Walk community.

The 2013 video is now out, having been filmed at the 2012 walk. Not only will you see many familiar friends and faces, but you can use this video to recruit even more heroes into our ranks. Use the "Share this" buttons at the bottom of this post to take advantage of this recruitment resource. Make them the stars of next year's commercial!

And here's a separate, shorter video that features different heroes:

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

MS Challenge Walk 2012 commercial & PSA

Written by on January 18, 2012 at 11:00 am

They've done it again! You wouldn't think the incomparable experience of walking three days and fifty miles with some of the world's most amazing volunteers could be condensed so succinctly, but Brenda Neary, Marsha Harris, and Mary Esper of Red Dirt Productions have produced the following three-minute video that captures the MS Challenge Walk 2011 and promotes the 2012 event.

This 30-second commercial airs on Comcast Jan 30–March 4: 

The spot will be featured on Comcast's Web site. Comcast subscribers will be able to click through from that commercial to watch the three-minute piece in Video On Demand:

AEN-TVSa-Su 9am-7pm
BRVO-TVM-Su 8pm-12am
ENT-TVSa-Su 10am-6pm
FOOD-TVSa-Su 10am-7pm
M-Su 6pm-12m
HALL-TVSa 8pm-11p
HGTV-TVM-Su 8pm-12m
LIF-TVM-F 2pm-7pm
STYL-TVM-Su 8pm-12m
TLC-TVSa-Su 10am-6pm
M-Su 7pm-12m
VH1-TVSa-Su 10am-6pm
M-Su 7pm-12m

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

MS Challenge Walk 2009 captured in video

Written by on May 10, 2010 at 11:31 am

The MS Challenge Walk is an annual event that must be experienced to be appreciated. But some glimpse of the magical moments that constitute our weekend on the Cape was preserved in 2009 by Brenda Neary, Marsha Harris, and Mary Esper of Red Dirt Productions. From the opening ceremony to the closing parade, their cameras recorded our fundraising efforts in a series of videos that have since aired on Comcast Video on Demand and are now available on YouTube and Facebook.

These videos are not only great remembrances but also excellent promotional tools. The walk can be so hard to describe that sending these videos to your friends and family will help them see the people and places behind your words. Whether you're recruiting teammates or soliciting funds, this multimedia can help you get your message across, whether it be in 30 seconds, three minutes, or 19 minutes.



Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.