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MS Challenge Walk 2012 commercial & PSA

Written by on Jan 18, 2012
Ken

They've done it again! You wouldn't think the incomparable experience of walking three days and fifty miles with some of the world's most amazing volunteers could be condensed so succinctly, but Brenda Neary, Marsha Harris, and Mary Esper of Red Dirt Productions have produced the following three-minute video that captures the MS Challenge Walk 2011 and promotes the 2012 event.

This 30-second commercial airs on Comcast Jan 30–March 4: 

The spot will be featured on Comcast's Web site. Comcast subscribers will be able to click through from that commercial to watch the three-minute piece in Video On Demand:

AEN-TVSa-Su 9am-7pm
BRVO-TVM-Su 8pm-12am
ENT-TVSa-Su 10am-6pm
FOOD-TVSa-Su 10am-7pm
M-Su 6pm-12m
HALL-TVSa 8pm-11p
HGTV-TVM-Su 8pm-12m
LIF-TVM-F 2pm-7pm
STYL-TVM-Su 8pm-12m
TLC-TVSa-Su 10am-6pm
M-Su 7pm-12m
VH1-TVSa-Su 10am-6pm
M-Su 7pm-12m

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Posted in Challenge Walk, Publicity | Comments Off on MS Challenge Walk 2012 commercial & PSA

MS Challenge Walk 2011 commercials

Written by on Feb 2, 2011
Ken

The snow may have us shut indoors, but we're getting the word out! We want the tenth annual MS Challenge Walk on Cape Cod to be the best yet, and that means recruiting friends new and old. So we're advertising on Comcast, January 31 through March 6, during which time you may spot this commercial:

This commercial will air on these stations and shows:

AEN
Sell This House, Flip House, All AEN programming, movies
BRVO
Housewives, Rachel Zoe, Flipping Out, Law & Order, movies
ENT
E! Entertainment
FOOD Network
HALL
Hallmark Feature Movie
HGTV
TLC
Jon & Kate, Cake Off, 18 Kids, Toddlers, Yes to Dress, Ink, Dateline, What Not Wear

In addition to the thirty-second commercial appearing during the above shows, this three-minute video will be available in the Comcast Video-on-Demand library:

Please post these videos to your Facebook profile or send them to any of your friends who are considering participating in the MS Challenge Walk!

Ken joined the MS Challenge Walk in 2005, more than a decade after his mother was diagnosed. After walking for three years and 150 miles, he switched to the support crew and now rides his bicycle along the trail, providing whatever encouragement (and snacks!) he can to the 600 walkers. He is also an alumnus of the event's steering committee and is this site's webmaster.

Posted in Publicity | Comments Off on MS Challenge Walk 2011 commercials