When you're a dermatologist and your beloved sister gets multiple sclerosis, what do you do?
If you're Dr. Jim Campbell, you give out free units of Botox(TM) for a donation to the National MS Society.
"It's a complete win for everybody," said Campbell.
The Dover, NH, dermatologist held four of these "unusual" fundraisers recently at his business, Dermatology and Skin Health. The money raised went to his team, Minion Milers, in the upcoming MS Challenge Walk on Cape Cod.
Campbell said the idea for the fundraiser came out of a "fatigue" for fundraisers.
"We do so many fundraisers [each year]. You hate asking [people] every five minutes for money," he said.
So, Campbell thought, why not give people what they are looking for at a reduced price, in exchange for money that will help people with MS? He got his distributors to donate the product, and he and his staff donated their time; that way, all the money raised went to help people with MS.
Campbell said it wasn't a difficult to get distributors to give him the product for free."I do enough business with them," he said laughing.
At each of the fundraisers, people lined up for the chance to save about $100–$150 off the usual cost of the wrinkle treatment. It was a huge success! Campbell raised between $2,000 and $3,000 dollars each night, bringing his team total to more than $20,000.
For Campbell, it's a chance to use his professional skills to help his sister and others who live with this disease that has no known cause or cure.
"I have the opportunity to do this and that makes me feel good," said Campbell.