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Getting your story publicity

Written by on Aug 7, 2013

Do you need help getting the word out to people in your local area about the MS Challenge Walk?

Do you want people where you live to know about your personal commitment to fundraising for MS?

If you answered yes to either of these questions, approaching your local newspaper and asking them to do a human interest story about you and your participation in the MS Challenge Walk is a great way to get the word out.

A new resource in the Challenge Walk participant center will make it easier for you with sample letters for reaching out to newspaper editors and radio stations, and suggesting talking points for your interview. Please visit the page and see what resources are available to you.

Be sure to check out our other publicity stories, too!

Sue has been an MS Challenge Walker since 2003. She began her journey with MS in honor of two good friends who were diagnosed with MS in the early 1980s; since then, the list of people she proudly walks for has grown.  Sue is committed to continue her fundraising efforts for as long as it takes.  She has made lifelong friends at MS Challenge Walk and looks forward to spending one weekend each September with the ladies of Cabin 56! Sue works for UBS Financial Services in Boston and is a professional violinist. She lives in Woburn, MA, with her son, Nathan.

Help create awareness about MS Challenge Walk!

Written by on May 2, 2013

Mother Nature is finally smiling down on us and giving us great weather for walking! Can you believe that in a few months you will be walking 50 miles to create awareness about multiple sclerosis? The awareness that the Challenge Walk builds helps raise funds that fuel local programs and services as well as fund critical research aimed at stopping MS, restoring function lost to MS, and to ending MS forever.


Help us get the word out about the Cape Cod Challenge Walk coming up on September 7–8. Reach out to your local newspapers, television (community stations) and radio stations and ask them to tell your story. By sharing why you walk, why you have a team and why this is so important… you could inspire someone to join your team while others may want to make a donation to your team.

We are available to assist you with information about the National MS Society Greater New England Chapter, multiple sclerosis, Challenge Walk and more.

Thank you for all you do to support our vision of a world free of MS. MS kills connections… but it is through our connections with each other that we WILL kill MS.

Thank you for your help!

Aileen is the Director of Development for the Greater New England Chapter of the National MS Society responsible for the 2013 Challenge Walk. She has interned with the National MS Society at the Greater Delaware Valley Chapter with Program Events and is looking forward to working closely with the Steering Committee and Challenge Walk Teams to make this year's MS Challenge Walk a memorable one!